Expert insights on growth marketing, martech solutions, and campaign strategies from our team.
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At Notable Growth, we've walked dozens of companies through a customer engagement platform migration, and the technical part is rarely what trips people up. It's the planning, or the lack of it.
Eric Cogan
Every business wants to grow, but plenty of teams are still measuring success by impressions and click-throughs alone. Growth marketing takes a wider view, treating acquisition, retention, and lifetime value as one connected problem, and lets testing decide what actually works.
Eric Cogan
Growth marketing gets tossed around a lot these days, so let's actually define it: it's marketing that treats every stage of the customer relationship as fair game for testing, not just the first click.
Eric Cogan
Helping our partners build better relationships with their audiences is always at the top of the list. At Notable, we see every small change as a chance to help you move the needle — because consistent 1% improvements add up to remarkable results.
Federico Celina-Cash
Voucherify Unlocking Customer Loyalty: The Power of Strategic Incentives Webinar | Join experts from Voucherify, Braze, and Notable to learn how strategic incentives and rewards can drive customer loyalty in 2023 and beyond.
Federico Celina-Cash
Learn how Reverse ETL streamlines data activation, making it easier for companies to get value from their data without the hassle and expense of traditional MarTech processes.
Eric Cogan
More than ten years after the introduction of the modern push notification, the rise of mobile has reshaped today’s business landscape, creating new opportunities for brands looking to reach, retain, and monetize their customers while also transforming customer expectations for the companies they engage with. To meet today’s customer engagement challenges, marketers need the right mindset—but they also need the right technologies.
Rebecca Nackson
Flashback to the advent of the App Store, “data privacy” was hardly an utterance. Sure, most of us in technology were aware that our every move was being tracked and relayed back to a range of entities, but concerns around data privacy didn’t hit the mainstream until relatively recently.
Rebecca Nackson
Right now, people around the world are awash in information about the COVID-19 pandemic—but that constant flow of information has done little to calm nerves or help individuals respond to an unprecedented situation. It is difficult to know the proper course of action in our own personal lives, so it’s no wonder that we marketers find ourselves perplexed when it comes to knowing what customers want from us right now. The big question right now is: How can—and should—we speak to them, and what do we have to offer during these challenging times?
Rebecca Nackson
So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.
Rebecca Nackson
Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.
Rebecca Nackson